Hey there!
I’m Navapol Trachukul
Ready to connect and share my story with you. Explore and discover more about me!
About Me
Personal Profile
A positive energy of the tech-savvy generation. My persona is simple: infuse passion, chase motivation, and ride the crest of global tech trends. I thrive on exploring unique opportunities, mastering additional skills, and connecting with inspiring individuals. Step into my world, where a positive mindset powers my journey, both personally and professionally.
Work Experiences
Background & Expertise
March 2026 - Present
Senior Marketing Manager
Tencent (Thailand) Co., Ltd.
• Drive end-to-end B2B marketing strategy to grow Tencent Cloud’s presence in local markets
• Plan and execute high-impact marketing campaigns across webinars, exhibitions, and flagship events
• Turn marketing activities into measurable pipeline through strong lead generation and ROI tracking
• Partner closely with sales teams to develop localized go-to-market strategies and sales enablement materials
• Build and execute strategic event marketing plans aligned with business objectives
• Lead execution of large-scale global events, ensuring seamless coordination across internal and external stakeholders
• Identify and activate partnership, sponsorship, and community engagement opportunities to expand ecosystem reach
• Strengthen brand positioning through industry awards and market visibility initiatives
• Manage social media channels to drive engagement, consistency, and brand awareness
• Collaborate with global cross-functional teams to localize messaging and leverage global resources effectively
December 2024 - February 2026
Marketing Manager
CADDi (Thailand) Co., Ltd.
• Strategic Marketing Leadership: Developed and led comprehensive marketing strategies, including branding, positioning, and go-to-market plans to Thailand.
• Cross-Functional Collaboration: Partnered with Sales, Product, and Leadership teams to align marketing initiatives with overarching business objectives and growth targets.
• Team Development: Built and mentored a high-performing marketing team, fostering a culture of professional growth and excellence in execution.
• Demand Generation Campaigns: Designed and executed multi-channel demand generation campaigns to drive customer acquisition, engagement, and retention across key markets.
• Data-Driven Decision-Making: Analyzed market trends, competitive landscapes, and customer insights to refine strategies, ensuring responsiveness to market dynamics.
• Thought Leadership Initiatives: Led the creation of industry reports, whitepapers, and other thought leadership materials to position CADDi as an authoritative voice in the sector.
• Marketing Budget Management: Optimized budget allocation to maximize ROI, ensuring efficient use of resources for impactful campaigns and initiatives.
• Stakeholder Engagement: Collaborated with external agencies, partners, and vendors to amplify marketing efforts and expand brand reach.
• KPI Monitoring and Reporting: Established and tracked key performance indicators, delivering actionable insights to inform strategic adjustments.
• Event and Content Oversight: Directed the planning and execution of events, webinars, and the development of marketing collateral to enhance brand visibility and engagement.
• Local Market Expertise: Championed initiatives that fostered trust and credibility in local markets, driving brand awareness and customer loyalty.
June 2020 - March 2024
Marketing Manager
Alibaba Cloud (Thailand) Co., Ltd.
• A 1st hired at Alibaba Cloud (Thailand) Co., Ltd.
• Pioneering Online Marketing Initiatives Across Key Markets: Launched and managed online marketing strategies in 3 key markets (Singapore, Thailand, India), establishing a strong regional presence and achieving significant market penetration.
• Strategic Collaboration for Market Success: Partnered with regional leaders to develop and execute Go-to-Market (GTM) strategies, designing and implementing demand generation programs tailored to the unique needs of diverse online business landscapes.
• Comprehensive Digital Campaign Management: Directed the creation and management of 35+ local website landing pages, product page, solution pages, global online integrated campaigns, events, webinars, and email marketing efforts, optimizing multi-channel lead generation activities.
• Community Growth and Brand Positioning: Led initiatives to expand local and Southeast Asian (SEA) communities, enhancing brand awareness and customer perception to bolster local market confidence and trust in Alibaba Cloud.
• Branding and Local Market Alignment: Oversaw the implementation of Alibaba Cloud's branding strategies at the local level, ensuring consistency with regional market dynamics. Enhanced brand awareness through targeted social media channels, increasing audience reach above 300% in 2 years
• End-to-End Event Coordination and Performance Analysis: Orchestrated and supported 25+ local workshops, webinars, and partner events, analyzing ROI to ensure marketing efforts aligned with business objectives and drove measurable success.
May 2019 - May 2020
Thailand Program Manager
(Intel's Project) - Laptop (CPU)
Always 3ree (Singapore) Pte., Ltd.
• Directed Thailand’s program, ensuring alignment with regional strategies and effectively connecting with over 50 Intel clients across the Thai market.
• Managed the execution of Thailand-specific programs, achieving targets and adapting to the local market landscape.
• Collaborated with regional teams to guide and update local Intel clients, engaging with 30+ key retailers throughout Thailand.
• Identified and leveraged key opportunities to enhance Intel's retail presence, resulting in significant market impact.
• Prepared and delivered comprehensive local reports, SKU analyses, and promotional reviews on a regular basis.
• Oversaw the deployment of POSM above 50 stores nationwide, consolidating and relaying feedback for strategic adjustments.
• Engaged with key retail owners to ensure the smooth execution of core retail programs in over 50 locations.
• Developed and implemented programs and promotions that drove an increase of device sales in the Thai market.
August 2018 - April 2019
Category Analyst Division Manager (Smartphone & IT Gadget Accessories)
Powerbuy Co., Ltd.
• Developed Category Goals and Strategies: Formulated and implemented strategic goals and tactics for multiple product categories, ensuring alignment with overall business objectives and market demands.
• Monitored Category Performance: Oversaw category performance metrics including sales, stock levels, and profit margins across 36 PowerBuy stores in Thailand. Implemented corrective actions as needed to address underperformance and optimize outcomes.
• Analyzed Best Sellers: Conducted detailed analyses of best-selling products, evaluating factors such as price points, specifications, store locations, and promotional strategies to maximize their market potential.
• Provided Sales and Range Analysis: Delivered comprehensive sales and range analyses, offering actionable recommendations to the team and management to enhance product category effectiveness and customer satisfaction.
• Improved Performance and Customer Service: Developed insights and strategies to improve category performance, ensuring better alignment with customer needs and preferences.
January 2017 - August 2018
Product and Channel Marketing Management (DIY Components)
ASUS (Thailand) Co., Ltd.
• Joined OP Team (Operational Platform): Oversaw four product categories - Gaming Gear, Monitors, Network, and Optical Disc Drives. Managed content creation for PR news, generating 20+ press releases distributed through Tier1 retailers including major media channels and Facebook posts.
• Event Marketing Operations: Developed and executed 15+ Facebook promotional posts, driving user engagement and interaction. Enhanced business impact through targeted social media campaigns, increasing audience reach by 15%.
November 2015 - December 2016
Channel Marketing, Retail Business (Windows & Office)
Microsoft (Thailand) Co. , Ltd.
• Managed the LOVED principle across 50+ retail sales representatives in Bangkok, managing financial approvals of agency and vendor payments. Led a team of 3 field managers to ensure effective retail marketing execution. Fostered strong relationships with key retail partners and employed a data-driven approach to refine marketing strategies and tactics.
Education
Learning Experiences
2013 - 2015
BRUNEL UNIVERSITY, LONDON, UK
MSc International Business, Brunel Business School
2008 - 2012
Chiang Mai University, Chiang Mai, Thailand
BA Information Studies, Faculty of Humanities, Library Science
Department, Information Studies Division
Portfolio Achievements
Take a peek into my past year
— where hard work met growth, creating moments of success that define a journey worth exploring. 🚀✨
Literacy Skills
Mindset Expert
Strategic Vision and Innovation
Strategic Vision and Innovation
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Develop and execute innovative strategies that align with both immediate needs and long-term goals. By leveraging market trends, I ensure that my initiatives are forward-thinking, driving growth while staying ahead of the competition.
Data-Driven Decision Making
Data-Driven Decision Making
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With strong data analysis skills, I interpret complex data to guide business decisions. My ability to translate numbers into actionable insights helps optimize performance and ensures that every strategy I recommend is backed by solid evidence.
Cross-Functional Collaboration
Cross-Functional Collaboration
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I excel at working across departments, fostering strong communication and collaboration to achieve shared goals. By aligning diverse teams, I ensure smooth project execution and create a unified approach to tackling complex challenges.
Agility and Resilience in Problem Solving
Agility and Resilience in Problem Solving
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I thrive in dynamic environments, quickly adapting to changes and challenges. With a flexible, problem-solving mindset, I pivot strategies when necessary, turning obstacles into opportunities and delivering results even in uncertain conditions.
Reach out to connect!
Drop me a message below.